Please excuse our awkwardness, but I'm standing with up and coming director Jeff Kulig and designer Kelly Toode - LJFFF 2014 hopefuls!

Please excuse our awkwardness, but I’m standing with up and coming director Jeff Kulig and designer Kelly Toode – LJFFF 2014 hopefuls!

One of my favorite summer events has become the La Jolla Fashion Film Festival. It may have only been my second year in attendance (and only their fourth year in existence), but I find that LJFFF brings me a lot closer to the fashion and film industry than through any other fashion event that I go to (save for WeTheUrban – cause we throw fashion events in addition to the magazine and blog we pull together in NYC). I cannot speak highly enough of the networking opportunities that LJFFF brings, and it’s a shame that most of San Diego fashion ignores it. I’m not going to sugar coat it, they do. Many of those who run the local fashion circuit show up, stay long enough for red carpet, then peace out because watching fashion films is not their steeze.

OK, that’s cool… but what if you wanted to take a bigger part of the film? Wouldn’t you at least try to meet with filmmakers? Directors? Writers? Hell – the stylists! What if you wanted to take a bigger role within the fashion industry? Why don’t you schmooze a little during red carpet and at the after party? That’s what I did, in addition to the interviews I got. I met some great people this year and last year. People that I can actually reach out to and say “Hey!” to. People I can visit in New York (props to Thomas at Models Web TV).

I don’t know why I’m so mad at the locals. LJFFF has become sort of my little secret away from locals, and I get to meet people from all over the world! I guess I just have such high standards of how fashion should be, from street to haute couture. I just want more involvement and more creativity, and it would be nice if San Diego could make more of an effort to be present… but props to those who do try to make it happen. Major props to Fred Sweet (who I have yet to meet) and those who put LJFFF together.

For more of an idea of what La Jolla Fashion Film Festival 2013 was like, please visit my guest blog posts at the La Jolla Blue Book:

Day 1: La Jolla Fashion Film Festival Highlights

Day 2: La Jolla Fashion Film Festival: A Learning and Networking Experience

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