The Double Diamond

In journalism, there is a model called the inverted pyramid, where the “most newsworthy” info is placed towards the top, and the details at the bottom. As a journalist, I felt this model was cold and too informational. I wanted to connect and empathize with my readers. So turning away from the inverted pyramid, I pivoted towards long-form writing, a process that takes its cues from traditional storytelling.

As a UX Designer, I have once again found myself wanting to know the bigger picture rather than having bits of information. I have learned several processes and models, and the one that I take the most cues from is the Double Diamond. Much like storytelling and long-form writing, there is a beginning, a middle, and an end. What makes this process beautiful is that there are different paths to take where your findings dictate the end result.

In my Double Diamond process, I discover and empathize through research. I learn more about my users, the company, and the product – if there is a one available. The climax portion is when I define the problem with the insights from my research and begin to develop ideas and prototypes to help solve those problems. During the iteration phase, user testing is applied to ensure that these ideas are usable and helps to facilitate the problems we had defined earlier. Below are the different methods I use during the Double Diamond process.

It should also be noted that this is not a definitive list, as user experience is constantly evolving, and my curiosity will lead me to learning new methods and processes.


  • Contextual Inquiry
  • Brand Research
  • Usability Tests
  • Stakeholder Interviews
  • User Surveys/Screener Surveys
  • Competitive & Comparative Analysis
  • Markey Analysis
  • User Flows
  • Cardsorting


  • Affinity Mapping
  • Persona Creation
  • User Stories
  • User Journeys
  • Storyboarding


  • Content Strategy
  • Lateral Thinking
  • Feature Prioritization
  • User Flows and Site Flows
  • Information Architecture (Site Map/App Map)
  • Mood Boards


  • Low-Medium-High-Fidelity Mockups
  • Clickable/Workable Prototype
  • Usability Testing
  • Iterations

How to Read My Portfolio

This portfolio is themed as a magazine. In the hamburger menu, select “Portfolio Issue.” Swipe through the portfolio to reach the piece you wish to view.  The magazine terms you will see are self-explanatory. For your convenience, definitions are provided here.

Front of the Book 

The Front of the Book, or FOB, is the front of the magazine. The FOB contains key pages such as the Table of Contents and the Masthead. The Masthead is an informational overview of the publication. It will list people who have worked on the publication, or in this case, on the project. The Masthead will also contain other pertinent information such as mission statements and company info.

Feature Well

The Feature Well is the largest part of the magazine and contains the main features. Here you will find the climax of the project, where I uncover the user problems and explain my process of how I design to solve those problems.

Back of the Book

The back of the book, or BOB, contains the remaining content of the magazine. Great publications tie up the magazine nicely at the BOB – much like a story. In my portfolio, you will find the final iterations, prototypes, and next steps (if there are any).

Oh! It’s Eyemusing!

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